McLaren P1 reveal room desk
Designed for the most exclusive room at McLaren's UK headquarters, few people will ever get to see it. The 'reveal room' is where McLaren's most exclusive hypercars are shown to prospective buyers. A massive sliding wall slowly retracts to reveal the car in question on a slowly rotating floor.
FutureMade worked with McLaren to create a very high-end version of its configurator kit, allowing customers to get fully immersed in the technology and luxury options they can select for their own car.
The ultimate in experiential design
From the leather, wheels, brake calipers, carbon fiber weave and stitching, each option needed a beautiful and fitting solution to present the stunning options available in a way that would speak to the British luxury, exclusivity and racing heritage that is McLaren.